Cencora - ASRS 2026

Context: the global gathering of retina specialists

From July 15 to 18, 2026, the Palais des congrès de Montréal hosted the 44th annual scientific meeting of the American Society of Retina Specialists (ASRS), the flagship event of the specialty. Surgeons, clinicians and researchers from around the world gathered to see the latest advances in retinal treatment and surgery, in an exhibition hall where the sector's biggest players stand side by side.

Cencora: a major health player facing an expert audience

Cencora is one of the largest pharmaceutical solutions companies in the world, with over 51,000 employees. Very active in ophthalmology, notably through Retina Consultants of America, the company was addressing an audience of highly specialized experts at ASRS. The stake: a presence matching its scale, clear and credible at first glance.

Three LED totem screens to carry the brand message

Pixanova deployed 3 LED totem screens (1 m x 2 m, 1.86 mm pitch, over 1,000 nits), free-standing and mobile. The screens carried Cencora's brand content, key messages and visuals, perfectly sharp even up close thanks to the fine pitch.

Integration and design: understated, sharp, institutional

At a medical congress, the image must stay professional above all. Built into the booth without heavy rigging, the screens brought movement and modernity while respecting the institutional tone a medical audience expects.

Impact: a presence noticed at the heart of the congress

• Immediate visibility in a highly competitive international exhibition hall
• Multiple messages shown without a single printed item
• A modern, credible image in front of an expert audience
• Content adjustable in seconds across the four days

Conclusion: LED screens, an ally for major medical congresses

Cencora's presence at ASRS 2026 shows that LED display belongs at scientific congresses: a dynamic, professional medium that strengthens a brand's credibility in front of the most demanding audiences.