2027 Canada Games - Youth program launch
Context
One year ahead of the 2027 Canada Games in Québec City, the organization launched its youth program at the Laurier Québec shopping centre, in front of the general public.
The challenge: catching passers-by
In a shopping centre, people walk fast. The display had to be big and bright enough to make them stop.
The setup: a 3-screen LED wall
We delivered and installed 3 screens joined into a horizontal wall, from 8 to 9 a.m., before opening. The wall played the Games' 30-second awareness video and the program poster.
Impact
- A large format visible from far down the aisles
- Set up before opening, without disturbing the centre's shoppers
- A dynamic image for a sporting event
Conclusion
For a public launch, the LED wall turns a pass-through space into a meeting point.
Frequently asked questions
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Contact usThe digital roll-up instantly attracts attention with its high-definition LED screen. Unlike static visuals, it can display dynamic content, update your messages in real time and eliminate reprinting costs for every campaign. It is a flexible, cost-effective solution that replaces several traditional display materials.
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