Lactalis - IÖGO Nano Bulles at ExpoCité

Context: launching a new product at a show

To introduce IÖGO Nano Bulles to the Quebec City public, Lactalis had a booth at ExpoCité, built by the agency Produktions K. The product is new: it had to get noticed and look appetizing in an aisle full of well-known brands.

The challenge: showing the bubbles

A printed poster can't convey the product's sparkling effect. The agency wanted an eye-catching animation that stayed true to the IÖGO brand image.

The setup: a 2-screen LED wall

We delivered and installed 2 LED screens side by side to form a square wall at the back of the booth. The wall played an IÖGO Nano Bulles bubble animation, started by our designer and finalized by the agency. Delivered at noon, picked up after the show.

Impact: a product that sparkles in the aisle

• A moving animation, visible from a distance
• The product at the center of the booth, in large format
• A quick setup, coordinated with the agency
• A modern image for a launch

What the client says

“Our event went really well! Thanks for the service, your team was really efficient.” Sophie Gosselin, client services director, Produktions K

Conclusion: the ideal format for a launch

For a new product, an LED wall can show what a poster can't: movement, texture, craving.