Opto and Groupe SOI - SOI and OPTOPLUS Summit 2026

Context: the OPTOPLUS network's annual gathering

Every fall, Opto and Groupe SOI bring members of the OPTOPLUS network together for their annual summit at the Hilton Québec: conferences, breakout rooms and a gala evening. Over three days, hundreds of participants move from one room to the next. They needed the right information in the right place, without multiplying printed posters.

The challenge: inform and engage

The marketing team wanted signage that did more than decorate. It had to announce the day's schedule, guide guests to their table at the gala and drive participation in the summit's Instagram contest. All with content that changed depending on the time of day.

The setup: 5 digital roll-ups in the foyer

We installed 5 freestanding vertical LED screens in the 2nd-floor foyer, at key points of passage. The screens set up in minutes, on wheels, with no structure or wall mounting. Each screen displayed different content.

On the screens

• Friday's schedule
• The seating plan for the “Le Grand Cabaret” gala, with a QR code to find your seat
• The summit's Instagram contest
• A survey for participants
• The announcement of the next summit

Impact: screens that catch the eye

• Clear information at every point of passage, from morning to gala
• More contest participation thanks to a screen placed in the flow of guests
• A digital seating plan that avoids crowds gathering in front of a poster
• A modern, consistent image for the OPTOPLUS network

What the client says

“It was a great summit, and your screens contributed to it. Participants really appreciated the screens. They catch the eye.” Natalie Dzepina, marketing project manager, Opto

Conclusion: signage that follows the program

At the SOI and OPTOPLUS Summit, the digital roll-ups served as signage, an engagement tool and a brand showcase, all with the same 5 screens.