Background: The 2026 World Cup, a global event rooted in the communities

The 2026 World Cup is one of the most-watched sporting events in history, with millions of viewers around the world. In Montreal, the Côte-des-Neiges neighbourhood, one of the most diverse in Canada, was not going to miss it. Bringing the community together around the soccer ball required a visual setup capable of standing up to the sun and the emotion of the moment.

The CDC of Côte-des-Neiges: A match for the entire neighbourhood

The Corporation de développement communautaire de Côte-des-Neiges wanted to offer its residents a free, collective experience around the World Cup. The challenge: to create a true open-air gathering, accessible to everyone — young and old alike — in the festive spirit that characterizes the neighbourhood.

An outdoor LED screen to experience the match together

Pixanova deployed its high-brightness LED screen to broadcast the match live, outdoors, under natural sunlight. Families, young and old sat down, supported their team, and shared every goal on the same screen. A simple, powerful, and deeply human activation.

Integration and technical challenge: Performing under the sun

Broadcasting a match outdoors in the middle of the day is a real test for an LED screen. Thanks to the high brightness of our panels, the image remained sharp, colourful, and legible for the entire audience, even in direct sunlight. No compromise on visual quality, even in demanding outdoor conditions.

Impact: A moment of cohesion made possible by the screen

• Multigenerational gathering around a global sporting event,

• Total accessibility: a collective experience offered free of charge to the community,

• Festive and spontaneous atmosphere driven by the quality of the outdoor broadcast,

• Concrete proof that a Pixanova LED screen performs anywhere, even under the sun.

Conclusion: The LED screen, a tool for community gathering

By partnering with Pixanova for this event, the CDC of Côte-des-Neiges transformed a soccer match into a neighbourhood moment. A demonstration that the LED screen is not just for trade shows and galas — it gathers, it unites, and it creates connections where we need them. Wherever there is an audience, there is a place for Pixanova.