Context: an international summit for fundraising

In 2025, the company LuxGive, a North American specialist in luxury travel for charitable campaigns, participated for the first time in an international summit dedicated to fundraising organized in Montreal. The company, accustomed to galas and auctions in the United States, wanted to stand out at this European event by offering an experiential booth rather than the traditional space equipped with pens and pins.

This transatlantic context represented a double challenge for Lux Give:

• Introduce its turnkey luxury travel services to European charitable actors;

• Capture attention in a trade show where most booths look alike and where the competition for attracting visitors is fierce.

An immersive LED installation to stand out

To meet these ambitions, our team designed and installed two indoor LED totems fully integrated into the Lux Give booth. The screen measured 1 m wide by 2 m high and used a fine pitch of 1.86 mm, ensuring a precise and readable image even at close range.

The brightness of the screen (over 1 000 nits) allowed for a vibrant display in the exhibition space while meeting visual comfort standards for an indoor trade show.

Custom booth design

• Content integration: the programming included videos of the villas and resorts offered by Lux Give, testimonials from beneficiaries, and animations explaining how charitable auctions work.

• Technical support: throughout the summit, a technician was available to oversee the display, manage any necessary restarts, and adjust the sound volume, similar to the ongoing support established for Paris Games Week.

A marked visual and relational impact

The LED screens quickly differentiated the Lux Give booth from the other exhibitors. Instead of simple giveaways, visitors were welcomed by an immersive visual universe: a scrolling display of paradisiacal images, numerical data on funds raised through travel, personalized messages for NGOs and benefactors. This digital presence generated several advantages:

• Attract curiosity: participants, intrigued by the only booth featuring two large screens, would spontaneously stop and engage in conversation.

• Enhance understanding of services: videos and graphics explaining the workings of luxury auctions effectively replaced traditional brochures and facilitated contact.

• Create a networking space: the controlled brightness and ambient music made the booth a welcoming place where charitable professionals came to exchange ideas.

A successful transatlantic partnership

This operation demonstrates the mutual trust between LuxGive and our team. We managed to adapt our solutions to the demands of an international player and the constraints of a trade show.

Thanks to this custom LED installation, LuxGive not only attracted more visitors than traditional booths but also multiplied funding opportunities by presenting its services clearly and impactfully. This project illustrates how well-designed display technology can transform a simple booth into an immersive experience, thus enhancing a brand's visibility and credibility at a fundraising summit.