Background: The Québec City International Auto Show, East Canada's Automotive Showcase

The Québec City International Auto Show is one of the largest automotive events in Eastern Canada. Every year, the event brings together manufacturers, collectors and tens of thousands of enthusiasts at the Centre de foires d'ExpoCité. In an environment saturated with stands and new products, capturing attention requires a visual display that matches the prestige of the vehicles on display.

Groupe Nameche inc. u2013 N Club Sport inc.: A Stand Dedicated to the Lamborghini Myth

Alongside Ferruccio Lamborghini Historian & Collector, Groupe Nameche inc. u2013 N Club Sport inc. presented two classic Lamborghinis at the heart of the show. The challenge: to bring the Italian brand's heritage to life and offer visitors a staging worthy of these exceptional cars.

LED Screens to Enhance Two Classic Lamborghinis

Pixanova deployed its high-definition LED screens around the stand, rented for the duration of the show. The content broadcast on a loop u2014 cinematic shots, brand archives, animated logos u2014 transformed the booth into a true automotive show stage, perfectly in sync with the Lamborghini DNA.

Integration and Design: A Luminescent Showcase for Exceptional Cars

The LED screens were positioned as a showcase around the two Lamborghinis, without drawing attention away from the cars themselves. A brightness calibrated for the intense lighting of the show ensured optimal readability in the aisles, making the stand one of the most recognizable of the event.

Impact: A Focal Point of the Quu00e9bec City Auto Show

• Visitor traffic significantly higher than neighbouring stands,

• High generation of spontaneous content on social media (photos, videos, posts),

• Consistent promotion of the prestigious Lamborghini image,

• Immersive and memorable experience for stand guests.

Conclusion: LED Displays, a Natural Extension of Premium Brands

By choosing Pixanova LED screens, Groupe Nameche inc. u2013 N Club Sport inc. and Ferruccio Lamborghini Historian & Collector transformed two classic cars into a truly immersive experience. A clear demonstration: for a high-end automotive stand in Quebec, dynamic LED display is now an essential tool for visibility.